Kellogg Aims to Smother the World With Cereal Grains

Kellogg Aims to Smother the World With Cereal Grains post image

Kellogg Company has huge plans to expand into China, which is an enormous untapped market because many people still eat traditional foods. However, things are changing there and Kellogg is at the forefront pushing their genetically modified, pesticide laden, insulin spiking, grain based cereals into the largest developing market in the world.

Marketing cereal has been going on for many years

It is predicted that China will be the largest food and beverage market within the next five years because the middle class is growing and they seem to want more convenience foods.

Kellogg has been eying China for years, but in China they do not drink a lot of milk and the milk they have doesn’t taste the same as ours, because they dilute it with water and process it with additives. (Hmmm, sound familiar?)

Additionally, in recent years there have been scandals with tainted milk.

Kellogg already sells brands such as Frosted Flakes, Rice Krispies and Special K in China.

General Mills Inc., the maker of Cheerios and Wheaties, has a joint venture with Nestle, called Cereal Partners Worldwide, to market their cereals in China.

I guess they are planning an all out blitz in China (and the world). Check out this adorable vintage television commercial for Rice Krispies! It really makes you want to have some! The power of marketing!

These companies are the enemy

These companies are among the many that support GM biotech companies like Monsanto and are pouring money into a fight against Proposition 37 which would require companies to label GM ingredients in foods.

Cereal manufacturers are the worst offenders because cereals are made from grains and many are genetically modified grains.

The cereal market is worth a lot of money

The Chinese market for cereal is expected to reach $225.4 million this year, more than double what it was five years ago, according to Euromonitor International. That’s still just a fraction of the U.S. cereal market which is estimated at $9.99 billion.

9.99 BILLION! I can’t even imagine that!

Not about nutrition

Sadly, none of this has anything to do with the nutrition value of the so called food. Sadder yet, the Chinese people that have been enjoying better health than the Westerners because of their traditional diet — are now at risk due to the marketing pressures on their emerging middle class.

Sure it’s easier to buy a cereal bar for breakfast rather than have a pot of soup cooking at all times with the bones, feet and heads of animals — but there is no comparison of the nutrition in the soup to the additives, pesticides and genetically modified ingredients in a cereal made by Kellogg Company or any other cereal company, including whole grain cereals.

To say nothing of the insulin spiking action of eating grains and milk. Especially low fat milk which is what they recommend. That is how they fatten livestock — skim milk and grains.

It makes me sad to think that people who ate traditional foods for centuries are going to be bombarded with junk that they call food.

Eat a real breakfast

Have real food for breakfast. Have eggs, bacon and sausage (from humanely raised animals on pasture) for breakfast. Your blood sugar levels with be stable, your brain will work better and your heart will love you.

Get healthy — go grain-free

Don’t let all the hype fool you. Cereals — even the organic cereals — are not full of vitamins. Sure, there are a few water soluble B vitamins, but these can be sourced from vegetables and other foods. Fat soluble vitamins are really important and are not present in any substantial amount in grains.

A grain-free diet has been used to improve many conditions.

Get Started Today

In this 12-week class I share with you everything you need to know to get going — and stay on the diet. From the basics — learning how to make basic condiments and staples such as coconut milk, coconut milk yogurt, homemade mayonnaise, coconut butter and soaked nuts — to making fermented foods and bone broth — to breakfasts, lunches and dinners.

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Leave a Comment

  • Janne September 28, 2012, 8:52 am

    I’m taking your grain free course now and just wanted to let you know that I am very impressed and inspired. I’ve read through the written material for week one, and it’s so packed with useful and reliable information, so many things I didn’t know, all in one place, and easy to follow. Also your videos are very informative and a great supplement to the articles! Thank you! I’m looking forward to the rest of the course.

    • Jill September 28, 2012, 10:42 am

      HI Janne,
      Thank you so much for the feedback and for your kind words! I think you will really get a lot out of the entire course.

  • Michele {The Homesteading Cottage} October 1, 2012, 8:04 am

    Whenever I see those sugar filled cereals with nothing but toxic junk in them advertised as part of a nutritious breakfast, fortified with vitamins…ug! It makes me cringe!! I just can’t believe that people feel good about feeding that to their families…sigh. Thank you for your awesome efforts to put the word forth about real food!!

  • Amanda October 3, 2012, 12:01 am

    Thanks for letting people know about this! So scary…just when I’m going grain-free, I think the world is turning into one big ear of corn!

    • Jill October 3, 2012, 12:24 am

      Hi Amanda,
      That’s funny!

  • Lana October 4, 2012, 1:23 pm

    Our daughter and her husband lived in China for a year and based on what they have told us about the Chinese people and their habits I really don’t think that cold cereal products will be profitable. The Chinese are very set in their ways and they have been raised with Chinese medicine beliefs. Chinese medicine believes that the body must be warm to be well. When you go to any restaurant in China they bring you a pot of hot water and small cups like ice water is served in America. The Chinese work very hard to keep the body warm and go to such lengths as not taking their heavy coats, hats, scarves and boots off when entering a building for only a few hours in the winter. They wear long underwear until long after the weather warms up in the spring to the point of sweating. Eating a cold meal like cereal and milk would cool the body too much. The statistics I have seen about the sale of cereals in China is that the profits are dropping and not going up. Once my daughter was sick with a bad cold and her students had seen pictures of her at age 2 in shorts and a little suntop. They told her that she was sick because her mother did not keep her warm enough when she was small! Yes, the Chinese are trying to be more western but their culture is so steeped in traditions and ‘saving face’ that it is very difficult to change long standing beliefs and traditions.

    • Jill October 4, 2012, 2:39 pm

      Hi Lana,
      Thank you for your interesting comment. I do hope you are correct. I think they are targeting the folks in the cities who are more prone to western ideas.

      • Lana October 4, 2012, 3:05 pm

        My daughter and her husband lived in the third largest city in China!