Kellogg Company has huge plans to expand into China, which is an enormous untapped market because many people still eat traditional foods. However, things are changing there and Kellogg is at the forefront pushing their genetically modified, pesticide laden, insulin spiking, grain based cereals into the largest developing market in the world.
Marketing cereal has been going on for many years
It is predicted that China will be the largest food and beverage market within the next five years because the middle class is growing and they seem to want more convenience foods.
Kellogg has been eying China for years, but in China they do not drink a lot of milk and the milk they have doesn’t taste the same as ours, because they dilute it with water and process it with additives. (Hmmm, sound familiar?)
Additionally, in recent years there have been scandals with tainted milk.
Kellogg already sells brands such as Frosted Flakes, Rice Krispies and Special K in China.
General Mills Inc., the maker of Cheerios and Wheaties, has a joint venture with Nestle, called Cereal Partners Worldwide, to market their cereals in China.
I guess they are planning an all out blitz in China (and the world). Check out this adorable vintage television commercial for Rice Krispies! It really makes you want to have some! The power of marketing!
These companies are the enemy
These companies are among the many that support GM biotech companies like Monsanto and are pouring money into a fight against Proposition 37 which would require companies to label GM ingredients in foods.
Cereal manufacturers are the worst offenders because cereals are made from grains and many are genetically modified grains.
The cereal market is worth a lot of money
The Chinese market for cereal is expected to reach $225.4 million this year, more than double what it was five years ago, according to Euromonitor International. That’s still just a fraction of the U.S. cereal market which is estimated at $9.99 billion.
9.99 BILLION! I can’t even imagine that!
Not about nutrition
Sadly, none of this has anything to do with the nutrition value of the so called food. Sadder yet, the Chinese people that have been enjoying better health than the Westerners because of their traditional diet — are now at risk due to the marketing pressures on their emerging middle class.
Sure it’s easier to buy a cereal bar for breakfast rather than have a pot of soup cooking at all times with the bones, feet and heads of animals — but there is no comparison of the nutrition in the soup to the additives, pesticides and genetically modified ingredients in a cereal made by Kellogg Company or any other cereal company, including whole grain cereals.
To say nothing of the insulin spiking action of eating grains and milk. Especially low fat milk which is what they recommend. That is how they fatten livestock — skim milk and grains.
It makes me sad to think that people who ate traditional foods for centuries are going to be bombarded with junk that they call food.
Eat a real breakfast
Have real food for breakfast. Have eggs, bacon and sausage (from humanely raised animals on pasture) for breakfast. Your blood sugar levels with be stable, your brain will work better and your heart will love you.
Get healthy — go grain-free
Don’t let all the hype fool you. Cereals — even the organic cereals — are not full of vitamins. Sure, there are a few water soluble B vitamins, but these can be sourced from vegetables and other foods. Fat soluble vitamins are really important and are not present in any substantial amount in grains.
A grain-free diet has been used to improve many conditions.
In this 12-week class I share with you everything you need to know to get going — and stay on the diet. From the basics — learning how to make basic condiments and staples such as coconut milk, coconut milk yogurt, homemade mayonnaise, coconut butter and soaked nuts — to making fermented foods and bone broth — to breakfasts, lunches and dinners.
You’ll get lifetime access to 12 weeks of classes including:
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